NuPromethean, Inc.
CREATIVE DIRECTION and BRANDING
NuPromethean's president approached me looking for help with designs—and fast! Graphene technology has never been utilized to its potential because of the manufacturing processes involved. NuPromethean changes this simple paradigm, and I felt the branding and feel of the company needed to follow suit. Research was based on Greek mythology, the Prometheus legend, and the molecular structure of carbon. I grasped onto the fire representation from this myth, and combined it with the structural nature of carbon by using the hexagon shape. This logo and associated branding took about eight hours of research, design and iteration to complete.
MULTIPLE-CONTACTS BUSINESS CARD
A conference was being held and a multi-contact business card was the approach NuPromethean wanted for their team. I was happy help and design it for them!
LOGO PROCESS
The NuPromethean logo process was fast and short. About eight hours over a span of a few days was spent chatting with the team to get an idea about their needs, sketching, researching, and designing the logo. The themes were: greek mythology, aerospace, new industry, and, of course, carbon's molecular structure. The element of fire and the hexagonal shape of carbon are present in most of the designs. Several sketch pages and a few other illustrator art-boards were also created using this process.
