BaziFIT, Inc
CREATIVE DIRECTION and BRANDING
The BaziFIT brand identity began to take form at the end of 2016 and beginning of 2017. Our first App, BaziFIT V1 was going through beta testing with a lot of user research when we finally had enough data to bring into the design process. Branding changes from App V1 to App V2 have been informed from real customer and user data. I favored the magenta-red color combo before it became very popular in 2017 and 2018— but either way, it lends itself well to the focus of BaziFIT. When I designed the front-end of the BaziFIT website, the branding really started to come together. I felt the logo needed to have a feeling of motion and the brand needed a refined but energetic look. I believe we achieved just that, and I have positioned the BaziFIT brand to be successful once the V2 App is launched. Energy, drive, and motivation are all fueled by real-data that isn't offered on any other app or device, and I'm proud to be a part of this amazing team!
LOGO PROCESS
The BaziFIT logo process was lengthy—going through many variations and explorations before landing on something concrete. The sketch phase lasted many hours, and hundreds of ideas were explored across several pages in my sketch book. After finalizing a handful of ideas, I moved them into the digital space and began filling out art-boards. During this phase, I discovered and used Affinity Designer— a direct competitor to Illustrator. This logo needed to have a strong connection to fitness, movement; and an almost "jump" or "take-off" feel to it.
LOGO PROCESS
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
CREATIVE DIRECTION and BRAND IMAGE
The creative direction and branding was fairly simple for BaziFIT after we had some real user data and potential customer data. We are targeting the healthy conscious individual that want to know more about their workouts, or would like to be more informed in general. This is also targeted at customers who want the individual training experience but without the physical trainer costs. Bright colors, lots on contrast, close-ups on the device, actions shots and great presentation shots of the system were needed to convey the brand in the right image.
